Automate and roll

AI has revamped the way businesses approach marketing. From identifying and targeting the right audience to automating repetitive tasks, these new shiny tools have made it easier than ever to streamline and optimize marketing efforts. 

For solopreneurs and small businesses, AI tools can help save time, money, and resources while boosting marketing performance. That’s why we decided to curate a list of some of our favorite AI tools that can help you take your marketing to the next level.

Let’s check them out!

Content Writing & Copywriting

Coming up with and publishing content to share on social media and your blog can be quite time-consuming, but it remains a crucial aspect of any successful content marketing strategy. Quality content helps attract and engage your target audience and builds credibility around your brand. 

Here are a couple of AI tools that can help polish your existing content and come up with new ideas:

Copy.AI

Copy.AI is an AI content generator that delivers outstanding results in seconds. It can generate high-converting content for your blog, social media, and website, as well as sales, ad, and eCommerce copy. It streamlines your content production with over 90 tools and templates. And although the content might still need editing, Copy.AI can help you write way faster and overcome writer’s block.

QuillBot

With QuillBot, you can avoid the hassle of brainstorming new ideas for your marketing campaigns, saving you both time and energy. This AI tool can rephrase, rewrite, and repurpose your current content to create fresh copy for your social media and other channels. Plus, it includes grammar and plagiarism checkers and a summarizer, offering users a well-rounded content writing experience.

Grammarly

Grammarly is an oldie but goldie AI tool most content marketers have been using for a while. It’s a comprehensive editing tool that checks your content’s grammar, clarity, engagement, delivery, and style to make sure it’s good to go. It also includes a plagiarism detection feature and makes suggestions to improve your content’s flow and readability.

Email Marketing

Effective email marketing is key to any successful digital marketing strategy, as it allows you to build your funnel, directly reach and engage with your target audience, create brand loyalty and trust, and drive conversions. But then again, conjuring and managing email campaigns can be a time-consuming process. 

With these tools, you can automate your email campaigns and create highly personalized newsletters that resonate with your audience:

Twilio SendGrid

Twilio SendGrid is a comprehensive platform that can elevate your email marketing efforts. For instance, Twilio can help you understand which subject lines perform better, what times recipients tend to open emails, and what the optimal frequency for sending emails is. By leveraging its AI-based marketing tools, you can boost your message delivery rates and get better results.

Phrasee

Phrasee is an all-in-one content marketing tool powered by AI that has some amazing email marketing features. It helps you identify the most effective marketing messages and optimizes your email subject lines, in-body content, and calls-to-action, enabling you to create and send out compelling emails that resonate with your target audience.

GetResponse

At GetResponse, you can access AI-powered features to design tailored emails that cater to your audience's interests, needs, and behavior. This platform enables you to retarget customers who haven't engaged with your previous emails, increasing the chances of engaging them. Also, it allows you to set autoresponders, create automated email campaigns, and send out automated blog digests for increased reach.

SEO

While SEO is a critical part of any successful marketing strategy, the process of searching for keywords, deciding which ones to use, and tracking relevant metrics to make adjustments can be a daunting task. 

Let’s explore some AI tools to boost your SEO efforts and take the burden off your shoulders:

MarketMuse

MarketMuse is an AI planning and optimization software that streamlines your content research, creation, and optimization tasks and offers page-level, site-level, and SERP insights to leverage. With its automated audits, this tool simplifies the entire content planning process, as its AI technology identifies the best content opportunities, gaps, challenges, and topics for you to prioritize in your strategy.

SurferSEO

SurferSEO is an all-in-one AI-powered tool that can provide you with a neat SEO workflow to boost your organic traffic, increase your visibility, and improve your ranking in SERPs. With SurferSEO, you can effortlessly conduct research, write, optimize, and audit your content. Its advanced capabilities ensure that every piece of content you produce is optimized for search engines, driving organic traffic to your website.

Frase

Frase is an AI tool that helps you research, write, and optimize high-quality SEO content in minutes. It blends AI writing, content generation, and article optimization capabilities to come up with top-notch content. With Frase, you can curate well-researched content briefs, generate quality, high-converting content, compare it to your top search competitors, and review thorough analytics to rank better in SERPs.

Video & Voice Generation

Videos have become an increasingly important part of any marketing strategy. They have gained a lot of popularity and can generate brand awareness and engagement better than any other tactic. But for those entrepreneurs who are a bit camera-shy, creating this type of content can be challenging. Here are some AI tools that can help:

Elai.io

Elai.io is an automated AI video generation platform that enables you to create customized videos from text. You don't need a camera or advanced video editing skills to make it happen; it only takes a couple of clicks. Its article-to-video converter is a valuable tool for marketing and SEO teams, as it can turn your blog posts into narrated videos, effectively repurposing your content and increasing engagement. 

Murf AI

With Murf AI, you can create voice-overs that sound just like a human for any type of project, whether it's a YouTube video, an Instagram reel, or a podcast. With Murf’s advanced AI technology, you can generate incredibly realistic voices from a selection of over 120 voices across more than 20 different languages, without the need to record and re-record your own voice for your content.

Steve.ai

With Steve.ai, you can produce animated videos in any style, using just your script. Even if you lack video editing skills, you can still take advantage of the platform's numerous features. For instance, you can transform your audio files into scroll-stopping videos that will immediately engage your audience. By extracting the script, establishing context, and converting them into videos, Steve.ai allows you to effectively repurpose your audio content.

Social Media

Incorporating AI tools into your social media marketing campaigns can significantly improve performance and reduce the hassle involved in managing numerous channels. Let’s explore some of the top-notch tools to help you streamline your marketing on social media:

Lately

Lately is an all-in-one social media marketing tool powered by AI. It allows you to repurpose any long-form content, videos, and podcasts into dozens of social posts for different platforms. Plus, you can edit, optimize, approve, and schedule them to hit your feed according to your content plan. Lately’s AI learns your brand’s voice and pinpoints the ideas, words, and phrases that will convert your target audience.

Postello

Postello is the ultimate 24/7 social media assistant. It offers a wide range of services to help you generate ideas for your social media content, including AI brainstorming, writing, editing, and scheduling. With its easy-to-use interface and its deeply tailored approach, Postello focuses on creating highly-relevant content that mimics your tone of voice and engages your audience.

Linkfluence

Linkfluence is a comprehensive AI solution for monitoring and analyzing all of your social media channels and their performance. With advanced analytics features and key insights, this tool helps you gain a deeper understanding of your audience and their interactions with your social media content, allowing you to set smarter objectives and achieve better results.

As you can probably tell, AI tools can significantly improve and streamline your marketing efforts to help you focus on the tasks that will actually help you grow your business. By automating time-consuming tasks, analyzing data and metrics, and providing valuable insights, AI tools allow you to focus on the tasks that drive traffic, growth, and success. 

Whether you're looking to improve your social media marketing, content creation, or SEO, there is a wide range of AI-powered tools available to choose from. By incorporating these tools into your marketing strategy, you can take your business to new heights and stay ahead of the competition. 

So, why wait? Start exploring the possibilities of AI today and see the difference it can make for your business.

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