ABOUT THE CLIENT

Office Automated is SAAS platform for medical offices. It’s a virtual office management system that allows businesses to manage employees, get more customers and reduce business owner’s anxiety. Office Automated needed a partner who would be able to revamp the site’s messaging and structure while designing a nice-looking prototype.

ABOUT THE PROJECT

Our challenge was to break down the complex service into a set of conversion-focused landing pages to support OA’s marketing campaign. We started with low-fidelity prototypes and copywriting and moved to high-fidelity drawings. Light color scheme and sans-serif fonts highlight affordability and ease of use of the Office Automated core product.

The grid contains many curved lines and round shapes, all the corners are softened and rounded. The company is not rigid, it is very flexible and friendly, and the shapes reflect this attitude.

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