How To Use Animation In Web Design To Get More Sales
2020 was a year when the web animation trend really took off.
While animation certainly can create a WOW effect, does it really help to sell?
The answer is yes and no. It really depends.
If you’re a web studio, like us, and you need to show off your muscles, then yes, totally. If you’re planning to submit your site to a web design contest, like Awwwards, go ahead and use complex animations. Like, a full-screen website video that unfolds on scroll.
If you have a corporate site that needs to portray you as a super creative and unconventional brand, yep, use animation. All creatives would benefit from WOW animations.
The rest of the web should rather use minimum animation or no animation at all.
Imagine a situation when a user searches Google for a simple product, for example, soap. They quickly scan 3-5 sites that appear in search results. If you’re using extensive animations, you’re distracting the user from figuring out if this is what he is looking for. He will close the site before the animation ends.
If you want to sell, stay away from animation for the sake of animation.
It should be used carefully to simplify website navigation and give the user visual cues of what will happen on the site. For example, clickable elements may pop a little on hover. The website should be super easy to read and to scan.
The same goes for unwanted music. Don’t trigger videos and music playing on the page without the user’s consent.
Take down all distractions if you want your website to sell. Again, an exception from this rule is a lifestyle and creative brands that need to show off their creativity to impress the user.
If you’re selling “soap”, stay away from distractions.
Did you find this article helpful? What else would you like to know about web design? Let us know in the comments or send us a DM on Instagram.
