Ultimate Landing Page Structure to Maximize Conversions
Page design that sells
An effective landing page is a business presentation that combines useful information and certain triggers which prompt the user to take an action – subscribe, submit a form, buy a product. Before writing the page’s content, ask yourself:
➡️ What target action would you like your prospects to take?
➡️ Who is your audience? Do they know you?
A landing page consists of the following blocks:
1️⃣ HERO IMAGE AND HEADLINE⠀
The first section consists of a headline and explanation of what is about to happen on a page. The first call to action reflects on the headline. This section explains what transformation customers are getting if they make a target action.
2️⃣ INTRIGUE
The second block presents an intrigue that highlights the biggest pain of the potential customer. They have to realize they need to start taking action to solve the problem.
3️⃣ BENEFIT
This section has to draw a picture of how well things are going to be in the future (if they take a target action).
4️⃣ OFFER
Describe your offer in detail: what’s included, how you solve their problem. This section has to convince a potential customer your product is the best by presenting concentrated information.
5️⃣ WHY US⠀
Here, give them the right motivation. Why do they need to buy this thing from you? What are people saying? Include testimonials, reviews, numbers. Don’t be afraid to compare your product to closest competitors.
6️⃣ SALE
Describe different packages and give them a discount, the best deal ever.
7️⃣ DEADLINE⠀
Here they find out that the deal has a deadline. There are restrictions in time, or the number of items available is limited, etc. Explain why those restrictions exist.
8️⃣ CALL TO ACTION
Make a final call to action backed up by transformation promise and benefits.
FINALLY Each of this blocks is followed by their own call to action, supported by the right triggers. Keep reminding your customers they need to take an action. CTAs are highlighted by graphic and bolder forms.
So, the page is ready, how do you find out if it's good or not? Read the headlines. If it takes less than 10 seconds to figure out what the page is about by reading headlines only, you're good.
Then, use the heat maps to see which elements of the map are lagging behind. Change those elements, do the split testing et voilà, you have the best landing page possible!
Would you like me to write and design a webpage for you? Cool beans, drop me a line.
