Treat Your Website as a Digital Marketing Kit
So, you started building a website, you got beautiful images and carefully-crafted copy in place. Do you find yourself overwhelmed with the amount of work you need to do? Here’s a pro tip on how to find focus, finish this project and launch your website.
A temptation to put EVERYTHING on your site keeps many small business owners from making progress and reaching their business goals.
PRO TIP:
If you have trouble filtering what’s important and what’s not, treat your website as a digital marketing kit.
What’s a marketing kit? It can be something as simple as a folder with all the promotional materials, beautifully designed and well organized.
Think of your website as of a digital salesperson who has to tell, explain, repeat, remind and give the fullest information possible to your every potential client, using a pretty limited attention span of web users.
What usually goes into a marketing kit:
💎 Products and services list with pricing
💎 Deeper descriptions for all products
💎 Customer testimonials
💎 Case studies or success stories
💎 Process description
💎 Company history
💎 Recent news and updates
💎 Deals and discounts
💎 Contact information
Digital marketing kit, your website, has much better capabilities for engaging prospective clients.
Once all the information is in place, start adding elements to keep your visitors engaged:
✔️ Offer a freebie in exchange for an email
✔️ Trigger a popup with a discount code after a certain time of inactivity
✔️ Add a video with a sales pitch to your “thank you” pages (for instance after a purchase has occurred). Offer something bigger as an upsell.
✔️Add a retargeting code to follow up with users who left your website
... the list can go on and on.
All of it takes time to create and set up. Start small and keep adding features and pages.
Your website must become your personal interactive marketing professional who works even when you’re sleeping.
Did you find this article helpful? What else would you like to know about digital marketing? Let us know in the comments or send us a DM on Instagram.
